A hat box that you don’t have to throw. It protects the cap, stacks with others, and once you peel the branding off, it’s a storage box you keep.
The graphics
The problem
Hats rarely get proper packaging, mostly because of volume constraints.
Hats rarely get proper packaging, mostly because of volume constraints. Even the luxury labels, think Supreme, Gucci or Louis Vuitton, tend to hand them over in a plastic bag or something close to a shoebox. It always looks like an afterthought.
The idea
So I designed a dust case: a box that protects the hat and stacks with others.
So I designed a dust case: a box that protects the hat and stacks with others. Peel off the branding and it becomes a reusable storage box, made to be used rather than thrown away, which is also the more environmentally friendly option. The prototype is life size, laser-cut cardboard, built with Mariana Fernandes, a fellow LSD student who studied furniture design, and it has a frosted plastic panel so you can see what’s inside.
The brief asked for sustainable packaging, a clear information hierarchy and visual impact, built on real dielines.
The dielines
Three pieces, each with its own dieline: the display box, a plastic lid, and an outer box.
Three pieces, each with its own dieline: the display box, a plastic lid, and an outer box.
The making of
