It started with Sofia using this offensive word in a group chat. This is Sofia.
The offensive word turned into gifts. Like tote bags or a sweater.
I found out too late that combining the Portuguese symbol of freedom with the Portuguese word for little faggot stuff could be considered problematic. You live and you learn.
Then I wanted one embroidered hat. But I had to order thirty pieces for a valid order, so I did.
(Btw if you want a hat I have a box full of hats. Contact me. Seriously.)
And basically that’s how the brand was born. It wasn’t planned, it emerged organically.